Peak seasons, especially during the holiday rush or major sales events, bring a surge in demand for delivery services. With consumers expecting quick and seamless deliveries, businesses are under pressure to maintain a reliable workforce of delivery drivers. However, this is easier said than done. The combination of high demand, limited availability of drivers, and intense competition for talent makes recruiting and retaining delivery drivers during peak times a significant challenge.
The Struggle to Meet Surging Demand
When peak season hits, delivery volumes skyrocket. According to industry stats, package deliveries can double, if not triple, during significant seasonal periods, creating an intense demand for drivers. At the same time, companies across e-commerce, grocery delivery, and courier services all target the same limited pool of candidates. This labour shortage leads to fierce competition, with businesses rushing to offer the best possible terms to lock in drivers. For many organisations, failure to hire sufficient drivers on time can mean delayed orders, dissatisfied customers, and damaged reputations.
Strategies To Attract Skilled Delivery Drivers
You’re not alone if you’re a business struggling to fill delivery driver positions during peak season. But there are steps you can take to make your job postings more attractive and stand out from competitors.
Offer Competitive Wages
One of the most effective ways to attract delivery drivers is by offering competitive pay. With many companies hiring for similar roles, applicants often choose jobs that provide the best compensation. Evaluate market rates regularly and ensure your wages remain appealing. You might even consider implementing peak-season pay rates or bonuses to reward drivers for their hard work during busier times. For example, a one-time holiday bonus for meeting delivery targets can go a long way in showing employees their value.
Provide Flexible Schedules
Flexible scheduling is another key factor candidates consider. Many drivers juggle multiple jobs or personal commitments, so giving them options for part-time, full-time, or even on-demand shifts can make your company more appealing. Consider allowing employees to choose from morning, evening, or weekend shifts during peak season. Offering flexibility attracts new hires and keeps your existing workforce satisfied.
Incentives Beyond Pay
Think outside the box when it comes to benefits. Offering perks like fuel reimbursements, referral bonuses, or meal allowances during long shifts can set your company apart. You might also consider creating a points-based rewards system where drivers can earn perks like gift cards or extra time off, depending on their performance during peak seasons. These types of incentives help attract new hires and motivate your current team.
Retention Is Just As Important As Recruiting
While finding drivers is crucial, keeping them happy and engaged is equally essential, especially in a tight labour market. Retention strategies should focus on fostering a positive and supportive work environment.
Create a Positive Work Culture
No one wants to work in a stressful or toxic environment. Simple gestures like recognising and celebrating drivers’ contributions, maintaining clear and respectful communication, and resolving conflicts swiftly can create a culture where employees feel valued. For example, a quick shoutout during team meetings or a personalised “thank you” note can remind drivers that they’re an essential part of the team.
Invest in Training and Career Growth Opportunities
Delivery drivers often view their roles as temporary gigs, especially if they don’t see room for advancement. Offering training programs or career paths, such as moving from a delivery role to a logistics manager position, can keep employees engaged for the long term. Partnering with industry programs or providing optional certifications in logistics can also position your company as an employer that genuinely cares about workers’ growth.
Contact our Team of Recruitment Experts
If you are looking for a recruitment agency that can provide you with the highest quality candidates, including in the commercial sector, look no further than Pure Staff. Contact us today to learn more about our services and how we can help you find a suitable candidate for your business.
