How To Make A Good CV That Stands Out

9 June 2025

Your CV is often your first opportunity to introduce yourself to potential employers. Think of it as your marketing tool – it showcases your skills, achievements, and potential fit for the job. A good CV can open doors to exciting career opportunities, while a poorly crafted one might not even make it past the initial screening. 

This guide will help you craft a standout CV that impresses hiring managers and increases your chances of landing your next role. Here’s what we’ll cover:

  • Formatting and structure
  • Content essentials
  • How to tailor your CV for different applications

Let’s get started!

Your CV’s design dictates the first impression it makes. A poorly formatted CV can confuse recruiters or worse, lose their attention entirely. Here’s how to ensure your CV’s format works in your favour.

A professional-looking CV template is a must. When selecting one, aim for simplicity and clarity. Templates with clean lines, clear section headings, and minimal visual distractions work best. Avoid overly creative or artistic designs unless you’re in a creative field like graphic design or advertising. Sites like Canva, Zety, and Microsoft Word offer free professional templates to get you started.

The font and layout of your CV play a crucial role in readability. Opt for clean, easy-to-read fonts like Arial, Calibri, or Times New Roman, and stick to a font size of 10–12 points for main content. Headings can be slightly larger or bolded for clarity.

Ensure consistent spacing and alignment throughout, and leave white space between sections to give your CV a clean and organised look. Aim for one page if you’re an entry-level candidate, but experienced professionals may extend to two pages if necessary.

The content of your CV is what truly sets you apart. Here are the essentials that every CV should include:

Your statement is a short paragraph at the top of your CV that summarises who you are, your key skills, and your career aspirations. It offers a snapshot of why you’re the perfect candidate for the role.

For example:

“A results-driven marketing professional with over five years of experience in digital advertising, I specialise in campaign strategy and data analysis to drive growth. I’m seeking a challenging role in a forward-thinking organisation where I can leverage my skills to make a measurable impact.”

Keep it concise (50-100 words) and ensure it aligns with the job you’re applying for.

The skills section of your CV should be clear and focused on what the employer is looking for. Use the job description as a guide to prioritise the relevant hard and soft skills. For example, hard skills might include “proficiency in Excel” or “project management”, while soft skills could include “strong communication” or “team collaboration”.

Under work experience, focus on achievements rather than just responsibilities. Use quantifiable data where possible, such as:

  • “Increased website traffic by 35% in three months through revised SEO strategy.”
  • “Managed a team of 10 to complete a £500k project within budget and deadline.”

A one-size-fits-all CV rarely works. Tailoring your CV to fit the job you’re applying for is crucial to standing out from the crowd.

Each job application deserves a CV that’s customised to match the role. Review the job listing carefully and align your skills, experience, and keywords accordingly.

For instance, if you’re applying to a product manager role, highlight experience with product roadmaps, stakeholder management, and strategic planning. If applying for marketing, focus on campaign successes, analytics, and creative skills.

Understanding the company and role will help you align your CV with their values and expectations. Research the organisation’s mission, culture, and specific job requirements.

For example:

  • If the company values innovation, emphasise times when you introduced new ideas or methods in previous roles.
  • If they prioritise teamwork, highlight your collaborative projects or leadership experience.

Tailoring your CV in this way shows employers that you’ve done your research and genuinely want the role.

Even the best CV won’t impress if it has careless errors. Here are the final tips and common mistakes to watch out for:

  • Proofread thoroughly. Check for typos, grammatical errors, and formatting inconsistencies. Use tools like Grammarly or ask a friend to review it.
  • Avoid jargon. Use clear, professional language instead of industry-specific buzzwords.
  • Don’t exaggerate. Be honest about your skills and experiences – employers often check references or can spot embellishments.
  • Include relevant links. If applicable, link to a professional online presence, such as your LinkedIn profile or digital portfolio.

Your CV isn’t just a summary of your work history; it’s your ticket to new opportunities. By focusing on clean formatting, including essential content, and tailoring it for each application, you’ll create a CV that stands out to employers.

Now it’s time to put these tips into practice. Start building your CV, and if you’re unsure how to begin, consider exploring templates or seeking advice from career coaches. Remember, landing your dream role starts with making your CV stand out.

If you are looking for a recruitment agency that can provide you with the highest quality candidates, including in the commercial sector, look no further than Pure Staff. Contact us today to discover more about our services and how we can assist you in finding a suitable candidate for your business.

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