Position: Job Type: Location: Posted: Salary:
Trade Marketing Manager Permanent Worcester, Worcestershire £35000 - £40000 per annum

Your key objective is to successfully devise and drive plans for our client’s key launches & programs throughout the territory. Your success will be greatly determined by your depth of knowledge & understanding of our client’s products and customers. Also critical to the success of the role will be the relationships you build with our importers, distributors, customers & partners. The plans & programs should cover all available channels including OEM, Buying Groups, Motorsport Teams, Workshops, Fleets, Retail & Ecommerce.

Tasks:

  • Collaboration on strategic concepts in the areas of diversification, services, and e-commerce
  • Develop brand campaigns aligned with overall brand distribution strategy.
  • Active coordination and support of strategic market launches
  • Conceptual support for B2B trade fairs
  • Trade fairs in focus countries
  • Conception and analysis of promotions and product bundles
  • Planning and delivery of target group-orientated customer communication and contribution to the regular newsletter – Conception of information material and coordination of the point-of-sale range
  • Coordination of digital tools (B2B web shop, digital marketing platform) and design of digital touchpoints (B2B/B2C landing pages)
  • Close collaboration with the various sales functions plus other departments (including Marketing, Procurement, Customer Service, Technology and Logistics)
  • Customer surveys to monitor the development of various KPIs, including performance and satisfaction.
  • Market research regarding benchmarking, trends, and potential analyses

Attributes:

  • Creative ability across all communication platforms including B2B, B2C, in-store, online & social media.
  • An entrepreneurial mind and preferably a proven track record / experience in a similar role.
  • Degree in business administration, marketing or similar. Alternatively: training in the field of wholesale, trade marketing or similar.
  • Several years of experience in the automotive environment, ideally in the automotive aftermarket. Additional experience in a retail trading environment is desirable.
  • Excellent communication and organizational skills and ideally experience in a specialist management function.
  • A team player with the necessary assertiveness
  • Very good knowledge of the MS Office Suite
  • Experience with ERP systems, ideally SAP
  • Willingness to travel

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